Branding and finding the unique identity of your company, your services/product can be a challenging concept. If you’ve ever been confused, or overwhelmed trying to figure it out, I highly suggest you read this book.
The author, Tea Silvestre, has taken out much of the mystery and confusion about the topic by teaching it in terms most anyone can understand-cooking, chefs and eating!
The book is also short and to the point, and enjoyable to read. If branding is a topic where you need help, I guarantee you will find useful bits, bites, nuggets and full courses meals of useful information.
– Cheryl Pickett, Online Marketing Consultant